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In the 1920’s, Henry Ford told the car-buying consumer they could have any color car they wanted as long as it was black. By 1926, he sold 15,000,000 Model T’s and half of them were identical. Most business leaders at that time drove to work in the same kind of car, drank the same kind of coffee and used the same kind of phone. In 1927, Ford announced that he was discontinuing the Model T. His factories were shut down and 60,000 workers were laid off. Customers wanted more choices, and Ford refused to offer them. Today we can choose from an almost limitless number of alternatives when it comes to what we want to buy or do with our life. You would think our happiness levels would be at an all-time high, but they have never been lower. The number of choices we have is simply... Read More